Alfred University News

Alfred University faculty Freyn, Morrison author article on SWOT analysis for journal

An article written by Alfred University College of Business faculty Shelly Freyn, associate professor of marketing, and Jason Morrison, assistant professor of finance, was recently published in the Journal of Intelligence Studies in Business.

The article titled SWOT analysis problems and solutions: Practitioners’ feedback into the ongoing academic debate," was a unique research study in which the authors worked directly with Thomas King, strategic intelligence lead for a Fortune 50 retail company, to gather survey results comparing and contrasting academic recommendations/proposals and actual practitioner feedback. This was one of the first empirical studies of its kind evaluating a popular strategic business model. King co-authored the article with Freyn and Morrison.

The Journal of Intelligence Studies in Business is a peer-reviewed, no-fee open access journal. It publishes articles on topics including market intelligence, marketing intelligence, strategic intelligence, business intelligence, competitive intelligence, collective intelligence, financial intelligence, scientific and technical intelligence, foresight, insight, and equivalent terms in other languages.